The Opportunity in UK SMS /Text donation fundraising
Late 2009 has seen revolutionary changes in the UK text / SMS donations sector that have dramatically increased the percentage of donation recieved by your charity.

The adoption of the new charity short codes, removal of VAT and reduction in mobile operator charges has truly created a text donation revolution. With 90% of the population using a mobile phone, 80 billion texts sent a year and a new base of micro donors who can give by text donation without using cash or credit card - the opportunities are limitless
How it Works
The instaGiv package provides the UK charity with everything it needs to launch and maintain a successful mobile messaging and text donation campaign. The process is simple. Those wishing to make a quick donation send a text message to the charity’s keyword and short code and a donation from £1 to £10 is applied to their mobile phone bill. instaGiv then retrieves the donation from the mobile phone company and passes it to the charity
As easy as 1 2 3

Text Donations use Short – Codes & Charity specific Keywords
The Mobile owner sees your campaign and sends a text message starting with your keyword to our short code 70XXX
The mobile owner then receives an automated thank you text (again specific to your charity)
When the Mobile owner receives this reply a set value is deducted from their bill (£3, £5 or £10.00)
instaGiv collect & forward the donation to the charity


