NO. In the past, Carrier and aggregator fees have totaled as much as 50% of premium Text campaigns including donations, making mobile-fundraising impractical. This has now dramatically changed effective late 2009 with the creation of special designated charity short codes. This now means that the mobile operators can identify charity donations and thus are reducing their charges.
All charities independent of size can apply and utilise this service. Mobile donations can and should be pursued by national, regional, and local charities who wish to increase their fundraising revenue. InstaGiv brings your charity a full mobile donation infrastructure as a viable "no risk- low cost" fundraising mechanism.
InstaGiv can provide to participating charities the following services: Shared 70xxx short code, Charity specific dedicated keyword, Unlimited sub keywords for campaign monitoring, Full cross carrier mobile funds collection mechanism, Real time on line reporting, Full detailed donations audit trail, Mobile donation website widget, Full SMS messaging capability, Gift aid recovery, Coordination re Marketing campaign notificataion and filing requrements, Regulatory and compliance guidance, Subscriber care facility.
Absolutely. Small donations, especially in volume, create strong grassroots donor structures, which tend to expand exponentially. Also, this tool will allow you to connect with a younger audience who will hopefully continue to support your organization with greater frequency and, as they age, with larger donations. Opening a mobile channel to accept donations is an important way to engage your donor with further levels of involvement and charitable giving.
Similar to a telephone number, short codes are special five digit codes used to route text messages from mobile phones to interactive mobile-messaging applications, typically in combination with a keyword. They are designed to be shorter to read and easier to remember than normal telephone numbers.
Once you create a campaign you can drive awareness via volunteers, posters, flyers, emails, e magazines, billboards, newspapers, radio, TV, direct marketing, website widgets etc. Text giving mechanisms can be easily integrated into your normal fundraising programs.
A mobile website widget is an online application that instaGiv will provide to your charity to encourage and enable online mobile donations. The mobile widget can be attached to your website and allows visitors to make donations via their mobile phone from your website. You can embed the mobile application anywhere within your website and can sit well as a alternative giving method on your donations page. The mobile widget is fully customizable with your charity logo etc and enables visitors to your website to make spontaneous donations without the need for credit cards.
InstaGiv does not expect problems with any general campaign that is not offensive or misleading, meets the carrier and community standards for fundraising, and is in compliance with applicable mobile best practices.
Yes. Individual campaigns and campaign duration must be notified in writing with individual networks before they become operational. VAT exemption for qualifying charitable organizations cannot be applied retrospectively. InstaGiv will fully assist you in this process.
Every instaGiv Client works closely with a dedicated account manager who will help with the launch and management of every aspect of your mobile strategy. We'll assist you with anything you might need, We're here to show the way!
SMS stands for Short Message Service, commonly known to consumers as text messaging. The protocol is designed to send text messages to and from mobile phones. The messages may be up to 160 characters in length, including spaces. Almost 100% of today’s mobile phones can send and receive text messages.
Similar to a telephone number, short codes are special five- or six-digit codes used to route text messages from mobile phones to interactive mobile-messaging applications, typically in combination with a keyword. They are designed to be shorter to read and easier to remember than normal telephone numbers
Used in combination with a short code, a keyword differentiates a mobile campaign from others on the same short code. The keyword and short code combination allows mobile phone users to make a donation to a sponsored mobile-donation campaign. Keywords can also be used for campaign monitoring, e.g Radio Ads are keyword 1, Billboards are keyword 2. Allowing you to drill down into the data to find what works best for your organisation
InstaGiv allows your organization to raise money through Premium text message donations. Supporters of your cause send a text message to your keyword and short code and donation is applied to their mobile phone bill. - As simple as 1 2 3
1) The mobile user see your campaign and sends an text starting with your keyword i.e. ‘action’ to short code 70xxx
2) The charity sets up a custom reply in InstaGiv – an automated reply message to thank donors, provide more information about the charity or send relevant web links
3) User receives the reply which also deducts a set value £3 - £10 from their phone bill.
Each message typically notes that “Standard fees apply”, which means that what a subscriber pays to send a text depends on his or her arrangement with their respective mobile carrier. Those consumers with unlimited text messaging in their mobile plans incur no text messaging costs when donating through instaGiv.
You charity has at its disposal a full mobile donation infrastructure across all mobile carriers and potential access to 66m donors. There is no capital investment required, Pricing structure is variable and tailored to your organisation & we do not ask for long contracts.
Per Ofcom regulations the short code settlement rules apply. As MT shortcode charges are considered by Ofcom to be a premium rate service, no payments can be made in less than 30 days. InstaGiv will aim to pay the charity within 10 days of receipt for the mobile operators.